Apple
The textbook. Reinvented for iPad.
Jan 20th
Guess what now? Students and teachers can ease their problem and troubles by simply using the iBook on the iPad instead of bringing the textbooks with a heavy load behind their back. The technology has been changing the world tremendously fast in the 21st Century Workplace. We hope students and teachers can learn through the technology this days. Anyway above is a introduction video of the Textbook brought to you by Apple Inc will help to learn more about the Apple technology that have changed the Education World.

Apple’s Jonathan Ive gets knighthood in honours list
Dec 31st
Jonathan Ive, Apple’s head of design, has been awarded a knighthood in the New Year Honours list.
Mr Ive, who can now style himself Sir Jonathan, has been made a Knight Commander of the British Empire (KBE).
Raised in Chingford, Mr Ive began working for Apple in 1992 and since then has been the brains behind many of its products.
He described the honour as “absolutely thrilling” and said he was “both humbled and sincerely grateful”.
Mr Ive added: “I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
“I discovered at an early age that all I’ve ever wanted to do is design.”
Team work
Mr Ive has been lauded for the tight fit between form and function seen in Apple gadgets such as the iPod and iPhone.
Born in February 1967, Mr Ive inherited a love of making things from his father, a silversmith, and reportedly spent much of his youth taking things apart to see how they worked.
From the age of 14, he said, he knew he was interested in drawing and making “stuff” and this led him to Northumbria Polytechnic – now Northumbria University – where he studied industrial design.
On graduation he started work as a commercial designer and then, with three friends, founded a design agency called Tangerine.
One of the clients for the agency was Apple which was so impressed with the work he did on a prototype notebook that it offered him a full-time job.
Mr Ive was apparently frustrated during his early years at Apple as the company was then suffering a decline. Everything changed, however, in 1995 when Steve Jobs returned to the company he helped found.
“What’s made him so outstandingly successful is the relationship he’s had with Steve Jobs and Apple,” said Deyan Sudjic, director of The Design Museum.
“He’s been working there for 19 years and has built up the kind of relationship that’s very rare.”
Mr Jobs described Mr Ive as his “spiritual partner” in the recent biography of the Apple co-founder written by Walter Isaacson. However, it also said that Mr Ive was “hurt” by Mr Jobs taking credit for innovations that came from the design team.
Mr Ive’s eye for design combined effectively with Mr Jobs’ legendary attention to detail and the products that have emerged from the company since the late 1990s have turned Apple into the biggest and most influential technology company on the planet.
Mr Sudjic said Mr Ive’s talent was to help people stop worrying about technology and just get on with using it.
There have been some mis-steps along the way. Most recently, Apple’s iPhone 4 was criticised because many people said signal strength dropped when their hand touched the phone’s metal case. This was thought to be because the antenna for the handset formed part of the device’s metal shell.
In contrast to many other design celebrities, said Mr Sudjic, Mr Ive had not cashed in on his fame but had let what he and his team created speak for itself.
Mr Sudjic said: “He has a very determined sense of getting things right.”
The knighthood is the second time Mr Ive has been recognised in the honour’s list. In 2005 he was made a Commander of the British Empire (CBE).
-Source From http://www.bbc.co.uk/news/technology-16367022

A Celebration of Steve’s Life
Nov 3rd
Apple has posted the full video of the Steve Jobs memorial event, held on October 19, 2011 at the Cupertino California campus of Apple. The celebration featured a variety of prominent speakers, including Tim Cook, Bill Campbell, Jony Ive, and Al Gore, as well as several prominent musicians. It’s 81 minutes long and well worth watching for anyone interested in Jobs and his legacy.
Jobs parting advice to friend and Apple CEO Tim Cook? “Don’t ask what I would do. Don’t ask what I would want. Just do what’s right.”
You can watch it below. Thanks!

Apple iOS5 is Out!
Oct 13th
The World’s Most Advance Mobile Operating System
With its easy-to-use interface, amazing features, and rock-solid stability, iOS is the foundation of iPhone. And even as others try to catch up, the technologies and features built into iOS keep iPhone years ahead.

Apple’s Steve Jobs, visionary leader, dead at 56
Oct 6th
Steve Jobs, who transformed the worlds of personal computing, music and mobile phones, died on Wednesday at the age of 56 after a years-long battle with pancreatic cancer. The co-founder of Apple Inc, one of the world’s great entrepreneurs, was surrounded by his wife and immediate family when he died in Palo Alto, California.
Other details were not immediately available. His death was announced by Apple and sparked an immediate outpouring of sadness and sympathy from world leaders, competitors and other businessmen including Microsoft co-founder Bill Gates and Facebook CEO Mark Zuckerberg. The Silicon Valley icon who gave the world the iPod, iPhone and iPad had stepped down as chief executive of the world’s largest technology company in August, handing the reins to long-time lieutenant Tim Cook.
He was deemed the heart and soul of a company that rivals Exxon Mobil as the most valuable in America. “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve,” Apple said in a statement. “His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.” Apple paid homage to their visionary leader by changing their website to a big black-and-white photograph of him with the caption “Steve Jobs: 1955-2011.” The flags outside the company’s headquarters at 1 Infinite Loop flew at half mast. Jobs’ health had been a controversial topic for years and his battle with a rare form of pancreatic cancer a deep concern to Apple fans and investors. In past years, even board members have confided to friends their concern that Jobs, in his quest for privacy, was not being forthcoming enough with directors about the true condition of his health. Now, despite much investor confidence in Cook, who has stood in for his boss during three leaves of absence, there remain concerns about whether Apple would stay a creative force to be reckoned with in the longer term without its visionary.
Jobs died one day after the consumer electronics powerhouse unveiled its latest iPhone, the gadget that transformed mobile communications and catapulted Apple to the highest echelons of the tech world. His death triggered an immediate outpouring of sympathy. “The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come,” Gates said. “For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.” Outside an Apple store in New York, mourners laid candles, bouquets of flowers, an apple and an iPod Touch in a makeshift memorial. “I think half the world found out about his death on an Apple device,” said Robbie Sokolowsky, 32, an employee for an online marketing company, who lit a candle outside the store. Cook said in a statement that Apple planned to hold a celebration of Jobs’ life for employees “soon”. APPLE, NEXT, IPHONE A college dropout, Buddhist and son of adoptive parents, Jobs started Apple Computer with friend Steve Wozniak in 1976. The company soon introduced the Apple 1 computer. But it was the Apple II that became a huge success and gave Apple its position as a critical player in the then-nascent PC industry, culminating in a 1980 initial public offering that made Jobs a multimillionaire. Despite the subsequent success of the Macintosh computer, Jobs’ relationship with top management and the board soured. The company removed most of his powers and then in 1985 he was fired. Apple’s fortunes waned after that. However, its purchase of NeXT — the computer company Jobs founded after leaving Apple — in 1997 brought him back into the fold.
Later that year, he became interim CEO and in 2000, the company dropped “interim” from his title. Along the way Jobs also had managed to revolutionize computer animation with his other company, Pixar, but it was the iPhone in 2007 that secured his legacy in the annals of modern technology history. Forbes estimates Jobs’ net worth at $6.1 billion in 2010, placing him in 42nd place on the list of America’s richest. It was not immediately known how his estate would be handled. Six years ago, Jobs had talked about how a sense of his mortality was a major driver behind that vision.
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life,” Jobs said during a Stanford commencement ceremony in 2005. “Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.” “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Reuters

Steve Jobs Resigns as Apple CEO
Aug 26th
After several years of failing health and medical leaves of absence, Steve Jobs today announced he would resign as CEO of Apple.
“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs, 56, wrote in his letter of resignation “to the Apple board of directors and the Apple community.” “Unfortunately, that day has come.
“I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee,” Jobs added. “As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.”
In a separate release, Apple said that Cook, 50, was, in fact, named CEO, Jobs was elected chairman of the board and Cook was added to the company’s board.
“Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, chairman of Genentech, on behalf of Apple’s board. “Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as chairman of the board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”
Apple declined to comment on the current state of Jobs’ health, or make any comment beyond the written statements.
Since 2004, Jobs has battled a rare form of pancreatic cancer, had a liver transplant in 2009, and taken three leaves of absence from Apple, the most recent of which was earlier this year.
Jobs and Apple have faced criticism for releasing so little official information about his medical condition considering his iconic identification with the Apple brand.
But because of his illnesses, Apple has been putting in place contingency plans, an analyst said.
“The board has been preparing for this eventuality,” said Michael Gartenberg, research director of Gartner IT analysts. “Mr.. Cook has shown remarkable leadership in the two times that he has taken the reins when Jobs was out on medical leave. And there is no reason to think he simply won’t continue that pattern of excellence.”
Who will be the Apple’s New CEO?
Apple’s board said it named Tim Cook to replace Jobs as CEO. Cook has been filling in for Jobs since he took a medical leave earlier this year.
Jobs brought Tim Cook on board in 1998 to oversee the manufacturing of Apple’s computers.
The Alabama native is an industrial engineer by training, and also earned a master’s degree in business administration from Duke University. Before joining Apple, Cook worked at IBM and at Compaq, the computer company now owned by Hewlett-Packard.
Cook also filled in for Jobs for two months in 2004, when Jobs recuperated from surgery to remove a cancerous tumor from his pancreas. Jobs later turned over to Cook responsibility for Apple’s worldwide sale and its Mac computer division. He was appointed chief operating officer of Apple in 2005, and stepped in for Jobs again in 2009 when the Apple CEO took a medical leave.
- Sources from Wall Street Journal & ABC News

Plural Eyes Synchronize Video & Audio Clips
Aug 8th
Synchronize Video & Audio Clips Quickly & Affordably
PluralEyes® works with your favorite video editing tool to instantly sync all of your multi-camera video and audio tracks – eliminating complicated camera set-ups, timecode, and hours of tedious manual syncing. Save time and money, reduce frustration, and free yourself to focus on the creative editing process.
Step 1: Record Video & Audio
Complete your dual-system audio, multi-camera, or multi-take shoot. There’s no need for any advance preparation, such as connecting cameras, recording timecode, or using clappers.
Step 2: Prepare Files for Syncing
Using your favorite video editing tool (PluralEyes is compatible with Final Cut Pro, Premiere Pro, Media Composer, and other leading software), create a new sequence, then add all of your shoot’s audio and video clips to the sequence. Be sure to give each recording device its own track.
Step 3: Sync Files with a Single Click
Open PluralEyes, then click the “Sync” button. PluralEyes synchronizes all of your video and audio tracks automatically, so you can start the creative editing process using a layered timeline or a multi-angle display.
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